Mobilizing managers for new mobility

In a management event, the 280 executives were to be informed about the state of the company and enthused about the current cultural change in the direction of digitalization and new mobility.

Live report from Silicon Valley

Together with AMAG Group Communication, Heads developed an event dramaturgy that helped to convey the annual review and strategy in a lively manner and promote an active exchange among the executives. Heads created its own event design concept for the event as part of AMAG’s corporate design. For an update on digitalization, a Swiss business journalist from Silicon Valley was connected via Skype. She conveyed which “next big thing” could play a role for AMAG. And to strengthen participation, the plenary session voted on future topics set out by the management. In the second half of the event, an interactive workshop offered all participants the opportunity to contribute to the mega topics of customer surprise, innovation and entrepreneurship.

A success for the further development of the company

280 managers are up to date on corporate strategy and culture. In a survey, 98.8% of the managers rated the event as good to very good and 97.6% said the content conveyed was relevant to their everyday work. The workshop generated over 80 ideas for the further development of the company.

— Leadership Engagement