Our corporate branding services take a holistic approach to brand management that’s underpinned by theory. Heads helps develop and advises on brand strategy, brand design, brand communication and internal and external brand management. We also help our clients with transformation processes based on their corporate identities.
When it comes to developing strategy and corporate identity, we create very authentic, relevant and distinctive brand personalities. Our corporate designs ensure that brand promises are communicated consistently at every single brand touchpoint. We frame brand communications to highlight the main benefits of the brand for its target audience. And we run initiatives during transformation processes to ensure that our clients’ employees are galvanised into fulfilling their brand promise and that their employer brand plays a more prominent role.
Strategy
We make sure that your brand conveys to everyone exactly what makes your company special. We take a systematic, empathetic and entrepreneurial approach to developing your brand personality, to create one that is relevant, authentic and distinctive. A personality with which people both in your company and out in the wider market can identify.
Analysis
The goal of every brand strategy is to determine a brand personality that is sustainable over the long term from the inside out and to lay the groundwork for top market performance. From here, we develop a stand-alone brand promise that helps set the brand apart from the competition and raise awareness of the brand among stakeholders. When we analyse your corporate branding, we evaluate the characteristics of your existing image and outline areas where you can take action to meet your company’s goals.
Read about how the analysis carried out by Heads helped the online magazine Republik achieve successful positioning in our post ‘You really do want to know’ (in German).
Heads Brand Profiling™
To understand a brand’s true personality, we do more than simply ‘interrogate’ internal and external ‘witnesses’: we also analyse the effective brand behaviour, explore trends and determine how the target groups react both rationally and emotionally to these patterns. Heads observes the situation from a variety of perspectives, uses a combination of methods and systematically searches for the most promising way for the brand to forge relationships with its target groups.
Heads Brand Profiling™ reveals fascinating insights about how unique and elastic your brand is.
We pinpoint the unique features of your brand personality, your brand elasticity and potential for growth, opportunities for market differentiation and future brand values. In just a few weeks, you’ll have a sound and solid basis for your brand management.
What do our methods have in common with the work of leading criminal profilers? Criminal psychologists use six guiding principles in their work. In 2010, Heads began applying this same method to get to the heart of brands and has since enjoyed great results. These principles are:
01 Taking yourself out of the equation
Regardless of your experience, you must be completely impartial and unbiased when it comes to learning new things in order to pick up on small yet meaningful signals – and these signals often lead us to the relevant, unique essence of the brand.
02 Change your perspective
Reality is more complicated than it seems in a snapshot. Diverse, interdisciplinary points of view are necessary for rounding out one’s perception into a relevant whole.
03 Observe people’s actions
Behaviour is the key to reaching a brand’s core. Only by closely observing target groups and systematically recording their behaviour can we understand what truly goes into a brand.
04 Joined-up thinking
A brand personality often initially manifests itself as a combination of all the available information. We need to link all of the results and insights to point out differences and make precise statements on the true essence of the brand.
05 Differentiating between cause and effect
Results are often simply results and tell us nothing about the cause. When we’re looking for brand personalities, facts and figures are vital. Correctly interpreting those facts and figures, however, is even more important.
06 Focusing on the needs
We are primarily interested in determining the needs that underlie the brief. As Albert Einstein famously said: ‘If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask.’
Purpose, vision, mission and values
Nothing motivates employees more than having a good grasp of the corporate strategy. That’s why you need to communicate your strategy clearly in an effective, meaningful and compelling way – take your employees on a journey.
We host structured workshops and circulate purposeful surveys within the company so we can get a clear picture of what the company’s ‘inner beauty’ is and the potential areas where we can spark inspiration across the company. We then take these insights and work closely with the client to write, expand or refine their vision, mission, values and galvanising purpose statement.
Read about how Heads helped a leading Swiss appliances manufacturer draw up its values in our post ‘Working with V-ZUG to find its mission and vision’.
Brand positioning, value proposition, brand promise
A stand-alone brand promise helps set the brand apart from the competition and raise awareness of the brand among stakeholders. A strong brand promise is an opportunity to build customer relationships and create strong rational and emotional value with all target groups.
We attach particular importance to capturing what makes the target brand personality unique. The brand needs to be an integral part of a company’s corporate strategy, so it needs to be carefully aligned with the management’s strategic aims. After all, strong brands contribute significantly to a company’s success.
Read about how Heads helped the AMAG Group with repositioning its strategy in our case study ‘Strategic repositioning’.
We turn your brand into an authentic, relevant and distinctive brand personality.
Brand and portfolio architecture
A brand should be easy to understand; otherwise, it will have little credibility among target audiences. The brand architecture defines the breadth and depth of your brand. It should meet customers’ needs and expectations. Brands and their sub-brands need to be well organised, so that the company and what it offers are clearly communicated. An effective brand architecture optimises the transfer of brand values between the company’s brand and its sub-brands. It can also be beneficial for the company itself, as it significantly boosts marketing efficiency and can support growth.
Branded house, house of brands, endorsed brands or hybrid solutions – whichever is the right one for your company, we’ll work with your corporate communications department and marketing heads, and coordinate closely with the management team.
Brand management
Once the corporate branding has been developed, its architecture defined and the brand launched, the most challenging aspect of branding kicks in: brand management. You can only build and secure a good reputation for your brand over the long term by taking a systematic approach to your brand management.
Your brand needs to be managed in a consistent and coherent manner on a daily basis to strengthen customer relationships, build trust and create customer loyalty. This requires all those involved in the company’s brand to be on the same page at all times. Changes in the market or in your portfolio that affect the development of your brand need to be taken into account. We act as a sparring partner for our clients, helping them manage their brand, so that it stays fresh and can evolve with the company.
“I was surprised at how quickly Heads repositioned our brand in a targeted and distinct way that also motivated our employees.”
Pascal Urban,
CEO of Heyde
Design
We use design and communications to craft a compelling brand experience, particularly in the digital space. The brand experience reflects your corporate identity consistently and aligns with your target groups’ needs, attitudes and motivations.
Brand design
Heads helps companies and institutions establish a homogeneous brand image with an unmistakable design based on the brand’s strategy.
This design allows for the consistent communication of your brand strategy. It runs through your logo, typography, colours, imagery and other brand design elements. With a special emphasis on using it systematically, the design is visible in your printed collateral, labels, markings, publications, websites and in the configuration of all other corporate applications. As part of creating a brand design, Heads is constantly on the lookout for new and unique solutions that offer a solid basis for further conceptual implementations.
Read our case study ‘icommit brand design update’to find out how Heads overhauled a market research and consultancy company’s brand with a design that was both effective and eye-catching.
Brand experience
Strong brands have a consistent presence across all their touchpoints. It is absolutely possible to make this happen in offline communications. But complex digital communications can impede certain control mechanisms. Information can be shared, accessed and reproduced anytime, anywhere. Heads supports companies in developing strategies and concepts that make the brand’s online presence engaging and authentic, too. We create long-lasting digital experiences with our emotive brand stories. It is important to maintain an active dialogue with the target groups and keep up with their wishes and changing needs. To do this, we use state-of-the-art technology and observe global trends that continue to shape user behaviour and expectations.
Read our case study ‘New appearance for the Zurich Museums’and find out about how Heads helped the Zurich Museums Association update its web-site with a design that makes it easier to navigate its huge portfolio and drives museum visitor numbers.
Names and slogans
Coming up with company names and slogans that can be used and trademarked in as many countries as possible is no small feat. Heads develops unique and meaningful company names. We have a proven track record when it comes to slogans, too. We’ve created company slogans that have endured for years, if not decades, providing the most effective tool for ensuring that the public instantly understands the essence of the company.
Here are some names that we’ve created:
EasyGov
A digital platform for dealing with authorities at federal, cantonal and communal levels quickly and efficiently.
Curaneo
Outpatient clinic for treating addiction.
Tremonte
A healthcare concept based on three pillars.
Some slogans that we’ve developed, usually the product of previous work to strengthen a company’s positioning:
Room for Joy of Life
For the Tertianum Group that offers its guests “Room for Joy of Life” in two ways: a safe home for well-being and a space for personal growth, independence, and social exchange.
Set IT free.
Created for LzLabs, an IT company that frees companies from the constraints of their mainframe.
Good support for challenging lives.
For the School of Social Support (SOZB), which teaches people how to professionally support, encourage and empower people in challenging situations.
Wollen Sie es wirklich wissen?
Translated as ‘Do you really want to know?’, this tagline was created for Swiss online magazine Republik. It doesn’t publish news; instead, it researches, investigates, uncovers and organises information, giving its curious readers facts and context for them to mull over and make up their own minds.
Anders mit Aussicht
Translated roughly as ‘A different outlook’, this slogan was created for Martin Stiftung, a foundation that gives people with disabilities the chance to live and work in a beautiful location with views of Lake Zurich, and offers them great future prospects.
Wärme. Wachstum. Wege.
Translated as ‘Warmth. Growth. Pathways’, this slogan was created for Stiftung Buechweid, a foundation that provides a second home for children and young people who face social challenges.
Kämpfen für globale Fairness.
‘Fight for global fairness’ states Solidar Suisse’s position clearly and gets results when this passionate aid organisation is fundraising.
Halt machen. Halt finden.
Created for Sihlcity Kirche, this slogan invites people to ‘stop by’ and ‘find balance’ in the church’s peaceful inter-faith space located in a shopping centre.
Nutrition reinvented.
Created for Tremonte, a new kind of health and nutrition concept that is based on three pillars.
Corporate wording
Nineteenth-century English novelist Samuel Butler once wrote about not necessarily reading words, but rather the person whom we feel to be behind them. This is true for corporate communications, too. Everything that is written for a company should follow its corporate personality, which reflects how the company defines itself and its relationship with its target audiences.
We set the style, wording, tone of voice, writing conventions and approach for addressing customers, and we outline it all in a brand style guide. In it, we use gender-inclusive language, and we create a style that is easy to use in everyday work.
Brand communications
Communication significantly shapes the perception of a company as well as its reputation. For this reason, all forms of corporate communication must be a consistent expression of the company’s brand identity. The more efficiently a company communicates its brand, the more it benefits from a large degree of contextual and formal brand recognition.
Heads uses brand strategies to inform its work and advice on communication strategies. These communication strategies draw heavily on the needs of and benefits for the target groups. It is important to win over the target groups both in terms of heads and hearts.
Read our case study ‘Customer magazine for Zeit Zone Zürich’ to find out how Heads has worked with the Kreuzplatz workshop over the last few years to communicate its watchmaking passion through a medium that plays a direct role in bringing in custom.
Or read our case study ‘70 years of Porsche experience’, where you can discover how you can use books to achieve a hugely effective brand ex-perience.
We create communication strategies that focus on the main areas of value that your brand offers your target groups.
“I was impressed by Heads’ systematic approach to corporate design development.”
Prof. Matthias Kohler,
research director of the National Centre of Competence in Research in Digital Fabrication at ETH Zurich
Transformation
Coming up with a company’s brand and positioning is one thing, but establishing and managing them is another. We ensure that your employees are brought on board and motivated to support and actively fulfil your brand promise.
Corporate culture and behavioral branding
Strengthening and profiling a brand involves creating awareness, impact and a sense of alignment and identification for employees. That’s because employee behaviour plays a key role in how brands and companies are seen. For service providers in particular, external perception is strongly shaped by employee behaviour. This fact means that it is essential to have a deep understanding of the brand within the company. The more that employees identify with the brand, the more successfully, consistently and authentically the brand can be managed and experienced across the entire value chain.
Targeted measures around corporate culture will motivate and empower your employees to fulfil the brand promise in their daily work and even surpass themselves once the company’s targets have been reached. This also improves employee retention: highly educated, talented employees expect to be fulfilled by their work. A major aspect of this fulfilment is that they contribute to the company’s positioning and can pursue ambitious goals. Since 2005, Heads has been involved in projects to design and implement cultural change and behavioural branding programmes for renowned Swiss companies such as AMAG Automobil und Motoren AG, Axpo, Swiss Re and Schindler Aufzüge AG.
Read our case study ‘Guiding 5,500 employees to excellent customer orientation’to find out how Heads helped AMAG embed the concept of delivering amazing customer experiences into its corporate culture.
Leadership engagement
Middle managers are literally stuck in the middle: they need to meet the goals of top management on the one hand and their employees’ expectations on the other. At the same time, these managers are key to successful transformation. That’s why we develop motivational leadership information, support HR with their communications and create tools that enable middle managers to play a major role in shaping the transformation, while engaging in productive dialogue with top management and working closely with their teams.
Read our case study ‘Executives mobilize for new mobility’ to find out how Heads developed a leadership event for AMAG that gave 280 managers inspiration around innovation, intrapreneurship and customer focus.
When supported properly, middle management does not bog down the wheels of change, it oils them.
Employer branding and EVP development
We create employer brands that make recruiting easier and help foster employee pride and loyalty. We make sure that your employer brand fits with your corporate one.
To develop a compelling employer value proposition, we analyse your employer traits, identify your preferred target groups and research the strengths of your competition. We take these insights and use them to create a distinctive EVP that’s punchy, effective and emotive in a way that fits your brand.
Discover in the reference example ‘Global employer branding for the Comet Group’ how Heads crafted an EVP and devised a recruitment campaign that engages talent by presenting challenges rather than seeking their favor.
Alternatively, explore the reference example ‘ZVV Employer Branding’ to learn how Heads assisted the Zurich Transport Association in recruiting security personnel.
We create employer brands that make recruiting easier and help foster employee pride and loyalty. We make sure that your employer brand fits with your corporate one.
To develop a compelling employer value proposition, we analyse your employer traits, identify your preferred target groups and research the strengths of your competition. We take these insights and use them to create a distinctive EVP that’s punchy, effective and emotive in a way that fits your brand.
Company anniversary celebrations have proved to be a key tool in strengthening the employer brand. They attract attention that can be leveraged to enhance the company’s market positioning and make the special moment a boon for the employer brand. We know from experience that you can harness employees’ interest in being reflective when there is a company anniversary to boost commitment, performance and efficiency.
Heads has supported the following anniversary events:
– Porsche 70th anniversary
– AMAG Automobil und Motoren AG 75th anniversary
– Martin Stiftung 125th anniversary
– ETH Zurich 150th anniversary
– Schindler Switzerland 150th anniversary
– University of Zurich 175th anniversary
Read our case study ‘Multilayer logo for UZH’s 175th anniversary’ to find out how Heads seized upon the occasion of the University of Zurich’s anniversary year to establish the institution’s abbreviated form UZH.
We make sure that your employees are truly motivated to fulfil your brand promise.
“Tradition is not the worship of ashes, but the preservation of fire.”
Gustav Mahler,
symphonist
Team
At Heads since 2004. Previously Owner/Creative Director at Designagentur Walhalla, UX Director at Aseantic. Spatial and Product Designer at Komamako, Degree in Computer Science, further education in Art/Design and Product Design in London, CAS Design Technologies (ZHdK).
“Heads has a great deal of expertise in strategic matters, which is vital in order for me to carry out my creative work. I view every project as a challenge. The design and development of a project are my favorite aspects of what I do.”
At Heads since 2014. Previously graphic technician and project manager at UBS, Heusser Communicates AG and Swissprinters Zollikofer AG. Training as a graphic technician; further training in project organization, software applications, media and interaction design.
“At Heads, I can use my many years of professional experience in a targeted manner. For me, the interesting clients and the friendly working environment make Heads the ideal place to work.”
With Heads since 2023, previously project manager at the creative agency Folienwerke and communications specialist at the Chamber of Commerce and Industry St.Gallen-Appenzell. Studied at the University of St.Gallen – BA in International Affairs and MA in Corporate Management.
“At Heads, I have the opportunity to apply my affinity for organisation and structure to the team and the business on a daily basis. Our interdisciplinary collaboration allows me to immerse myself in each project and learn about new brands and industries. The combination of people and projects offers a daily routine that is as diverse as our clientele.”
Elliott Miller started his graphic design apprenticeship at Heads in mid-2023. His portfolio showed a high level of independence, good illustration skills and a noticeable enjoyment of storytelling.
“What I particularly appreciate about Heads is the warm and welcoming working environment. As an apprentice, I have the opportunity to bring my full creative potential to every task, while gaining valuable knowledge.”
At Heads since 2003. Previously Client Service Director at Jung von Matt, Head of Communications at Tamedia AG, and Marketing Manager at Warner Bros. Switzerland. Advanced Federal Diploma of Higher Education in Communications Management, Executive MBA from California State University East Bay.
“At Heads, I can offer clients the thing that I love the most and therefore the thing I am best at: working together with an excellent team to develop brands for discerning clients that have long-term effects both internally and externally and create genuine corporate value.”
With Heads since 2022, previously seven years Brand Consultant at the strategic brand consultancy Sasserath Munzinger Plus, Berlin and the Swiss subsidiary SHB+. Project experience and focus of expertise in the areas of brand architecture and employer branding. Studies at the MHMK University of Applied Sciences in Berlin in brand communication and advertising (B.A. Media Management).
“I am thrilled to get to the bottom of the identity of companies and to accompany them in communicating purpose and values in a credible and differentiating way. It’s particularly exciting to use the brand as the personalization of corporate identity to mobilize and empower employees for change.”
Dominique Kaiser began her training as a graphic designer at Heads in mid-2020. From a pool of 70 applicants, she impressed the agency with a portfolio that allowed the viewer to truly experience her exceptional talents in the area of drawing and illustration. Her friendly demeanor and great deal of interest in all aspects of design make her an asset to the company.
“I appreciate the exchange and cooperation with my team, from whom I can benefit a lot as an apprentice. At Heads, I feel welcome and I am able to express my creativity.”
With Heads since 2024. In addition to studying law at the University of Zurich, she is responsible for agency administration and supports the consulting team.
“My administrative work enables the excellent and friendly team to work together efficiently. I have the opportunity to gain an insight into the agency’s work and also provide support in consultancy work. Heads offers me the perfect complement to my studies.”
Since 2020 at Heads, before that “Director Brand Strategy” at the branding agency Brandpulse, Head of Marketing at IFBC Corporate Finance, Brand Consultant at Lowe, diffferent and Publicis. With over 20 years of experience in strategic brand consulting, she is a federally certified Head of Marketing/Communications and a Member of the Account Planning Group / ADC Switzerland since 2004.
“As a passionate brand consultant, it is a pleasure for me to contribute my brand experience and to use Brand Profiling, a systematic analysis tool that can make the decisive difference in value-oriented brand management. And I appreciate the good collaboration in this competent, ambitious and cordial team.”
At Heads since 2019. Previously translator and management assistant. Bachelor’s degree in Applied Languages, specialising in Multimodal Communication at Zurich University of Applied Sciences in Winterthur.
“Besides giving me the opportunity of getting to know various work sectors, Heads also allows me to make use of my ability to juggle multiple tasks at the same time, whether it is in projects or within the team.”
Smilla Lindemann started her graphic design apprenticeship at Heads in mid-2003. Among the many applicants, it was not only her portfolio that stood out, but also the careful analysis and convincing conclusions on which her work is based.
“As an apprentice at Heads, I am immersed in the world of design. Here I can develop my skills and work on real projects that add real value. With enthusiasm and hands-on experience, I develop impressive graphic solutions at Heads. In this environment I find the support I need to further perfect my skills.”
Olivier Müller has been a member of the Heads Board of Directors since 2021. He holds a Master’s degree from ETH Zurich (in Production Engineering) and from Brunel University London (in Advanced Manufacturing Systems). He also completed the “Executive Program Banking, Corporate Finance and Securities Law” of the Swiss Finance Institute. Previously working as a management consultant at Accenture, as a team leader in Credit Suisse’s SME corporate banking and as a brand consultant at a Swiss branding agency, he now works as “Market Area Head Winterthur/Zurich North” at Credit Suisse and is a proven expert on the needs of Swiss companies and SMEs in particular.
“I’m excited about how Heads broadly collects data, engages deeply with clients, and uses their experience to create solutions that fit the times, are focused on further development, and differentiate the brand essence of companies.”
At Heads since 2003. Previously Client Service Director at Jung von Matt, Head of Communications at Tamedia AG, and Marketing Manager at Warner Bros. Switzerland. Advanced Federal Diploma of Higher Education in Communications Management, Executive MBA from California State University East Bay.
“At Heads, I can offer clients the thing that I love the most and therefore the thing I am best at: working together with an excellent team to develop brands for discerning clients that have long-term effects both internally and externally and create genuine corporate value.”
Since 2020 at Heads, before that “Director Brand Strategy” at the branding agency Brandpulse, Head of Marketing at IFBC Corporate Finance, Brand Consultant at Lowe, diffferent and Publicis. With over 20 years of experience in strategic brand consulting, she is a federally certified Head of Marketing/Communications and a Member of the Account Planning Group / ADC Switzerland since 2004.
“As a passionate brand consultant, it is a pleasure for me to contribute my brand experience and to use Brand Profiling, a systematic analysis tool that can make the decisive difference in value-oriented brand management. And I appreciate the good collaboration in this competent, ambitious and cordial team.”
At Heads since 2014. Previously graphic technician and project manager at UBS, Heusser Communicates AG and Swissprinters Zollikofer AG. Training as a graphic technician; further training in project organization, software applications, media and interaction design.
“At Heads, I can use my many years of professional experience in a targeted manner. For me, the interesting clients and the friendly working environment make Heads the ideal place to work.”
With Heads since 2023, previously project manager at the creative agency Folienwerke and communications specialist at the Chamber of Commerce and Industry St.Gallen-Appenzell. Studied at the University of St.Gallen – BA in International Affairs and MA in Corporate Management.
“At Heads, I have the opportunity to apply my affinity for organisation and structure to the team and the business on a daily basis. Our interdisciplinary collaboration allows me to immerse myself in each project and learn about new brands and industries. The combination of people and projects offers a daily routine that is as diverse as our clientele.”
Smilla Lindemann started her graphic design apprenticeship at Heads in mid-2003. Among the many applicants, it was not only her portfolio that stood out, but also the careful analysis and convincing conclusions on which her work is based.
“As an apprentice at Heads, I am immersed in the world of design. Here I can develop my skills and work on real projects that add real value. With enthusiasm and hands-on experience, I develop impressive graphic solutions at Heads. In this environment I find the support I need to further perfect my skills.”
With Heads since 2024. In addition to studying law at the University of Zurich, she is responsible for agency administration and supports the consulting team.
“My administrative work enables the excellent and friendly team to work together efficiently. I have the opportunity to gain an insight into the agency’s work and also provide support in consultancy work. Heads offers me the perfect complement to my studies.”
At Heads since 2004. Previously Owner/Creative Director at Designagentur Walhalla, UX Director at Aseantic. Spatial and Product Designer at Komamako, Degree in Computer Science, further education in Art/Design and Product Design in London, CAS Design Technologies (ZHdK).
“Heads has a great deal of expertise in strategic matters, which is vital in order for me to carry out my creative work. I view every project as a challenge. The design and development of a project are my favorite aspects of what I do.”
With Heads since 2022, previously seven years Brand Consultant at the strategic brand consultancy Sasserath Munzinger Plus, Berlin and the Swiss subsidiary SHB+. Project experience and focus of expertise in the areas of brand architecture and employer branding. Studies at the MHMK University of Applied Sciences in Berlin in brand communication and advertising (B.A. Media Management).
“I am thrilled to get to the bottom of the identity of companies and to accompany them in communicating purpose and values in a credible and differentiating way. It’s particularly exciting to use the brand as the personalization of corporate identity to mobilize and empower employees for change.”
At Heads since 2019. Previously translator and management assistant. Bachelor’s degree in Applied Languages, specialising in Multimodal Communication at Zurich University of Applied Sciences in Winterthur.
“Besides giving me the opportunity of getting to know various work sectors, Heads also allows me to make use of my ability to juggle multiple tasks at the same time, whether it is in projects or within the team.”
Dominique Kaiser began her training as a graphic designer at Heads in mid-2020. From a pool of 70 applicants, she impressed the agency with a portfolio that allowed the viewer to truly experience her exceptional talents in the area of drawing and illustration. Her friendly demeanor and great deal of interest in all aspects of design make her an asset to the company.
“I appreciate the exchange and cooperation with my team, from whom I can benefit a lot as an apprentice. At Heads, I feel welcome and I am able to express my creativity.”
Elliott Miller started his graphic design apprenticeship at Heads in mid-2023. His portfolio showed a high level of independence, good illustration skills and a noticeable enjoyment of storytelling.
“What I particularly appreciate about Heads is the warm and welcoming working environment. As an apprentice, I have the opportunity to bring my full creative potential to every task, while gaining valuable knowledge.”
Olivier Müller has been a member of the Heads Board of Directors since 2021. He holds a Master’s degree from ETH Zurich (in Production Engineering) and from Brunel University London (in Advanced Manufacturing Systems). He also completed the “Executive Program Banking, Corporate Finance and Securities Law” of the Swiss Finance Institute. Previously working as a management consultant at Accenture, as a team leader in Credit Suisse’s SME corporate banking and as a brand consultant at a Swiss branding agency, he now works as “Market Area Head Winterthur/Zurich North” at Credit Suisse and is a proven expert on the needs of Swiss companies and SMEs in particular.
“I’m excited about how Heads broadly collects data, engages deeply with clients, and uses their experience to create solutions that fit the times, are focused on further development, and differentiate the brand essence of companies.”
At Heads since 2003. Previously Client Service Director at Jung von Matt, Head of Communications at Tamedia AG, and Marketing Manager at Warner Bros. Switzerland. Advanced Federal Diploma of Higher Education in Communications Management, Executive MBA from California State University East Bay.
“At Heads, I can offer clients the thing that I love the most and therefore the thing I am best at: working together with an excellent team to develop brands for discerning clients that have long-term effects both internally and externally and create genuine corporate value.”
Since 2020 at Heads, before that “Director Brand Strategy” at the branding agency Brandpulse, Head of Marketing at IFBC Corporate Finance, Brand Consultant at Lowe, diffferent and Publicis. With over 20 years of experience in strategic brand consulting, she is a federally certified Head of Marketing/Communications and a Member of the Account Planning Group / ADC Switzerland since 2004.
“As a passionate brand consultant, it is a pleasure for me to contribute my brand experience and to use Brand Profiling, a systematic analysis tool that can make the decisive difference in value-oriented brand management. And I appreciate the good collaboration in this competent, ambitious and cordial team.”
At Heads since 2004. Previously Owner/Creative Director at Designagentur Walhalla, UX Director at Aseantic. Spatial and Product Designer at Komamako, Degree in Computer Science, further education in Art/Design and Product Design in London, CAS Design Technologies (ZHdK).
“Heads has a great deal of expertise in strategic matters, which is vital in order for me to carry out my creative work. I view every project as a challenge. The design and development of a project are my favorite aspects of what I do.”
With Heads since 2022, previously seven years Brand Consultant at the strategic brand consultancy Sasserath Munzinger Plus, Berlin and the Swiss subsidiary SHB+. Project experience and focus of expertise in the areas of brand architecture and employer branding. Studies at the MHMK University of Applied Sciences in Berlin in brand communication and advertising (B.A. Media Management).
“I am thrilled to get to the bottom of the identity of companies and to accompany them in communicating purpose and values in a credible and differentiating way. It’s particularly exciting to use the brand as the personalization of corporate identity to mobilize and empower employees for change.”
At Heads since 2014. Previously graphic technician and project manager at UBS, Heusser Communicates AG and Swissprinters Zollikofer AG. Training as a graphic technician; further training in project organization, software applications, media and interaction design.
“At Heads, I can use my many years of professional experience in a targeted manner. For me, the interesting clients and the friendly working environment make Heads the ideal place to work.”
At Heads since 2019. Previously translator and management assistant. Bachelor’s degree in Applied Languages, specialising in Multimodal Communication at Zurich University of Applied Sciences in Winterthur.
“Besides giving me the opportunity of getting to know various work sectors, Heads also allows me to make use of my ability to juggle multiple tasks at the same time, whether it is in projects or within the team.”
With Heads since 2023, previously project manager at the creative agency Folienwerke and communications specialist at the Chamber of Commerce and Industry St.Gallen-Appenzell. Studied at the University of St.Gallen – BA in International Affairs and MA in Corporate Management.
“At Heads, I have the opportunity to apply my affinity for organisation and structure to the team and the business on a daily basis. Our interdisciplinary collaboration allows me to immerse myself in each project and learn about new brands and industries. The combination of people and projects offers a daily routine that is as diverse as our clientele.”
Dominique Kaiser began her training as a graphic designer at Heads in mid-2020. From a pool of 70 applicants, she impressed the agency with a portfolio that allowed the viewer to truly experience her exceptional talents in the area of drawing and illustration. Her friendly demeanor and great deal of interest in all aspects of design make her an asset to the company.
“I appreciate the exchange and cooperation with my team, from whom I can benefit a lot as an apprentice. At Heads, I feel welcome and I am able to express my creativity.”
Smilla Lindemann started her graphic design apprenticeship at Heads in mid-2003. Among the many applicants, it was not only her portfolio that stood out, but also the careful analysis and convincing conclusions on which her work is based.
“As an apprentice at Heads, I am immersed in the world of design. Here I can develop my skills and work on real projects that add real value. With enthusiasm and hands-on experience, I develop impressive graphic solutions at Heads. In this environment I find the support I need to further perfect my skills.”
Elliott Miller started his graphic design apprenticeship at Heads in mid-2023. His portfolio showed a high level of independence, good illustration skills and a noticeable enjoyment of storytelling.
“What I particularly appreciate about Heads is the warm and welcoming working environment. As an apprentice, I have the opportunity to bring my full creative potential to every task, while gaining valuable knowledge.”
With Heads since 2024. In addition to studying law at the University of Zurich, she is responsible for agency administration and supports the consulting team.
“My administrative work enables the excellent and friendly team to work together efficiently. I have the opportunity to gain an insight into the agency’s work and also provide support in consultancy work. Heads offers me the perfect complement to my studies.”
Olivier Müller has been a member of the Heads Board of Directors since 2021. He holds a Master’s degree from ETH Zurich (in Production Engineering) and from Brunel University London (in Advanced Manufacturing Systems). He also completed the “Executive Program Banking, Corporate Finance and Securities Law” of the Swiss Finance Institute. Previously working as a management consultant at Accenture, as a team leader in Credit Suisse’s SME corporate banking and as a brand consultant at a Swiss branding agency, he now works as “Market Area Head Winterthur/Zurich North” at Credit Suisse and is a proven expert on the needs of Swiss companies and SMEs in particular.
“I’m excited about how Heads broadly collects data, engages deeply with clients, and uses their experience to create solutions that fit the times, are focused on further development, and differentiate the brand essence of companies.”