We shine a light on the inner beauty of companies and unleash their potential

Analysis

We dig deep into your corporate branding and carefully identify its different characteristics so that these can be developed and strengthened, while preserving what it is that makes them special.
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Heads Brand Profiling™

Brand profiling is a technique that we’ve been testing for more than ten years. We use it to quickly identify companies, customers and context for you and discover unique brand potential.
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Purpose, vision, mission and values

We help you set your company’s purpose, goals and values with succinct, consistent and compelling wording. We use them to draw up a powerful mission statement that means what it says.
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Brand positioning, value proposition, brand promise

We explore relevant and authentic areas for potential brand differentiation and we draw up a brand promise that appeals to your customers and inspires your employees.
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Brand and portfolio architecture

We structure your brand portfolio to suit market requirements by developing systems that help your customers navigate your portfolio and that clarify your business strategy for investors.
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Brand management

We make sure that investments in brand development pay dividends in the long term. By creating processes to manage and develop your brand.
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Brand design

We create visual languages and design systems that define your brand’s style. We help you build a distinctive identity with a bespoke design concept.
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Brand experience

We create experiences that consistently look, sound and feel like the brand across all touchpoints. We design brand engagement opportunities that increase brand awareness, especially on digital channels.
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Names and slogans

We create catchy names and slogans that make you stand out from the crowd. They reflect your corporate identity, and they can be trademarked.
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Corporate wording

Wir unterstützen Sie darin, eine einheitliche Sprachregelung zu finden, die zu Ihrem Unternehmen passt. Damit die richtigen Worte Identität stärken und Vertrauen ausbauen.
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Brand communications

We develop communication strategies based on what your target audiences need and how they benefit from your products or services.
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Corporate culture und behavioral branding

The more your employees can identify with the company’s purpose, goals and values, the greater their loyalty will be. We help you communicate your mission and put those words into action.
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Leadership engagement

Middle management’s dynamism is a key factor in change. We develop tools that your management team can use to communicate with employees and galvanise them into actively supporting the internal and external company goals.
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Employer branding and EVP development

We develop strong employer brands and draw up compelling employer value propositions. These are used to support recruitment campaigns and make all the difference when vying for top talent.
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