Attracting employees through employer branding
The automotive industry is suffering from a shortage of skilled workers, especially in technical professions. AMAG wants to emotionalize its employer brand to support recruitment.
Employees report and inspire
AMAG’s 2014 employee survey showed that employees perceive their employer as very attractive and are particularly proud of the high level of customer and service orientation in their teams. On this basis, Heads developed an employer branding video in which CEO Morten Hannesbo lets committed employees have their say. They convincingly convey their enthusiasm for their teams and their demand for excellent customer orientation.
A nationwide AMAG family
The video allows potential employees to experience the team spirit and creative freedom that AMAG offers. And in internal communications, the film serves as a sign of the high esteem in which committed people are held, which makes the company so successful.