This is the website of Heads Corporate Branding AG. Heads Corporate Branding AG maintains this site for your personal information and as a means of communication. By using this website you accept our terms of use and contract as well as the applicable laws and guidelines.
Legal notice
Heads Corporate Branding AG holds the copyright for the entire website. The contents may not be distributed, modified or copied for commercial purposes. They are subject to copyright protection and other protective laws. All liability claims for information on this website are excluded.
Disclaimer
Our offer contains links to external websites of third parties, on whose contents we have no influence. We do not assume any liability for the contents of the linked pages, the respective operators are exclusively responsible for them.
Our offer contains links to external websites of third parties, on whose contents we have no influence. We do not assume any liability for the contents of the linked pages, the respective operators are exclusively responsible for them.
Privacy policy
01 Privacy policy
The protection of your privacy is important to Heads Corporate Branding AG (hereinafter referred to as Heads Corporate Branding). In this regard, please note the following data protection provisions.
02 Scope of application
Heads Corporate Branding collects, processes, stores and protects the data of persons who access its website. These data protection provisions apply to this website and all applications and functions thereof, such as chat, newsletter, events, etc.
03 Legal basis
The present data protection principles are based on the Swiss Data Protection Act (DSG) and the European Data Protection Regulation (DSGVO).
04 Responsibility at Heads Corporate Branding
The responsible party within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is: Heads Corporate Branding AG, Mainaustrasse 35, 8008 Zurich, Switzerland. Ralph Hermann, hermann@heads.ch, www.heads.ch
Data protection officer for Switzerland and the EU is: VSG Datenschutzpartner UG, Am Kaiserkai 69, 20457 Hamburg Germany. info@datenschutzpartner.eu / https://datenschutzpartner.eu
05 Use of information
Visiting the Heads Corporate Branding website is generally possible without providing any personal data. Impersonal usage data such as the IP address, the browser used, date, time, etc. are evaluated without drawing any conclusions about your person.
Visitors to our website can also activate the “do not track” function on their browser so that only logging in as such is tracked.
Personal data is collected and processed strictly in accordance with the relevant laws and regulations and, as a matter of principle, only with your express consent.
06 No passing on of personal data
Your personal data will neither be sold nor shared with third parties outside Heads Corporate Branding. An exception may be external service providers who handle inquiries or orders (e.g. for studies or white papers) on behalf of Heads Corporate Branding and process the data that is absolutely necessary for this purpose. Heads Corporate Branding ensures that all entities receiving data comply with the requirements of data protection and data security.
07 Contact options via the website
If you contact Heads Corporate Branding via our website, the personal data you provide will be automatically stored. Such data transmitted on a voluntary basis will be stored for the purpose of processing or contacting you. This personal data will not be passed on to third parties.
08 Comment and debate function
On our website you can participate in interactive forums such as chat, blog, message board and other platforms. In doing so, you have the possibility to leave individual comments on contributions from other visitors as well as to conduct debates on certain topics. These comments can in turn be commented on by third parties.
If a data subject leaves a comment on an article or comment published on this website, information on the time of comment entry as well as the name of the data subject (clear name obligation) will be stored and published in addition to the corresponding comment. Furthermore, the IP address assigned by the Internet service provider of the person concerned is also logged. This storage of the IP address is done for security reasons and in case third party rights are violated by a submitted comment or illegal content is posted. There is no transfer of this collected personal data to third parties, unless such a transfer is required by law or serves the defense of the rights of those responsible.
09 Routine deletion and blocking of personal data
Heads Corporate Branding processes and stores personal data of data subjects only for the period of time necessary to achieve the purpose of storage or if this has been provided for by legal requirements to which the data controllers are subject.
If the storage purpose ceases to apply or if any statutory storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
10 Legal basis for processing
No data will be processed without a legal basis. Serving as such are:
- the consent
- the fulfillment of a contract
- legal obligations
- the protection of a legitimate interest of Heads Corporate Branding or a third party.
11 Rights of the data subjects
a Right to confirmation
Every data subject has the right to obtain confirmation from the data controller as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right to obtain confirmation, he or she may, at any time, contact the controller(s) at Heads Corporate Branding.
b Right of access
Any person affected by the processing of personal data has the right to obtain from the controller(s), at any time and free of charge, information about the personal data stored about him or her, and a copy of this information. Information will be provided about:
- the purposes of processing,
- the categories of personal data processed,
- the recipients or categories of recipients to whom the personal data have been or will be disclosed
- whether personal data have been transferred to a third country or to an international organization and, if so, whether appropriate safeguards are in place in connection with the transfer,
- the planned storage period or, if this is not possible, the criteria for determining this period,
- the existence of a right to obtain the rectification or erasure of personal data concerning him or her, or to obtain the restriction of processing by the controller, or the existence of a right to object to such processing,
- the existence of a right of appeal to a supervisory authority,
- the origin of the personal data if it is not collected from the data subject,
- the existence of automated decision-making, including profiling, and meaningful information about the logic involved and the scope and intended effects of such processing for the data subject. If a data subject wishes to exercise the right to information, he or she may, at any time, contact the controller(s) at Heads Corporate Branding.
c Right of rectification
Any data subject concerned by the processing of personal data has the right to obtain the immediate rectification of inaccurate personal data concerning him or her and, having regard to the purposes of the processing, the completion of incomplete personal data.
If a data subject wishes to exercise this right, he or she may, at any time, contact the controller(s) of Heads Corporate Branding.
d Right to erasure (right to be forgotten).
Any person concerned by the processing of personal data has the right to obtain from the controller(s) the erasure without delay of personal data concerning him or her, where one of the following grounds applies and insofar as the processing is not necessary:
- The personal data were collected or otherwise processed for such purposes for which they are no longer necessary.
- The data subject revokes the consent on which the processing was based and there is no other legal basis for the processing.
- The data subject objects to the processing and there are no overriding legitimate grounds for the processing.
- The erasure of the personal data is necessary for compliance with a legal obligation.
- The personal data belongs to a child who has not yet reached the age of 16 or for whom there is no consent from the holder of parental authority.
- If one of the aforementioned reasons applies, and a data subject wishes to arrange for the erasure of personal data stored by the controller, he or she may, at any time, contact the controller(s) at Heads Corporate Branding.
If the personal data have been made public by the controller(s), and the controller(s) are obliged to erase the personal data, the controller(s) shall, taking into account the available technology and the cost of implementation, implement reasonable measures, including technical measures, to inform other data controllers which process the published personal data, that the data subject has requested from those other data controllers to erase all links to the personal data or copies or replications of the personal data, unless the processing is necessary.
e Right to restriction of processing
Any person concerned by the processing of personal data has the right to obtain from the controllers the restriction of processing where one of the following conditions is met:
- The accuracy of the personal data is contested by the data subject for a period enabling the controllers to verify the accuracy of the personal data.
- The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.
- The controller no longer needs the personal data for the purposes of processing, but the data subject needs it for the assertion, exercise or defense of legal claims.
- The data subject has objected to the processing and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.
- If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by the controller, he or she may, at any time, contact the controller(s) of Heads Corporate Branding.
f Right to data portability
Any person affected by the processing of personal data has the right to receive the personal data concerning him or her, which has been provided by the data subject to the data controller(s), in a structured, commonly used and machine-readable format.
He or she also has the right to transmit such data to another data processor without hindrance from the controllers to whom the personal data have been provided, provided that the processing is based on consent or on a contract and that the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, the data subject may request that the personal data be transferred directly from one data processor to another data processor, insofar as this is technically feasible and insofar as this does not adversely affect the rights and freedoms of other persons.
In order to assert the right to data portability, the data subject may at any time contact the controller(s) of Heads Corporate Branding.
g Right to object
Each data subject concerned by the processing of personal data has the right to object at any time to processing of personal data concerning him or her. This also applies to profiling based on these provisions.
The controller shall no longer process the personal data in the event of the objection, unless compelling legitimate grounds for the processing can be demonstrated which override the interests, rights and freedoms of the data subject, or the processing is for the assertion, exercise or defense of legal claims.
In order to exercise the right to object, the data subject may directly contact the controller(s) of Heads Corporate Branding
h Automated decisions in individual cases, including profiling.
Any data subject concerned by the processing of personal data has the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision is necessary for entering into, or the performance of, a contract between the data subject and the controller, or unless the data subject has given his or her explicit consent.
If the decision is necessary for entering into, or the performance of, a contract between the data subject and those responsible, or if it is made with the data subject’s explicit consent, those responsible shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, which include at least the right to obtain the data subject’s involvement on the part of those responsible, to express his or her point of view and to contest the decision.
If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact the controller(s) at Heads Corporate Branding.
i Right to withdraw consent under data protection law.
Any data subject concerned by the processing of personal data has the right to withdraw his or her consent to the processing of personal data at any time. If the data subject wishes to exercise his/her right to withdraw consent, he/she may do so at any time by contacting the employees of the controller.
j Right to lodge a complaint with a supervisory authority
Any person affected by the processing of personal data has the right to lodge a complaint with the local supervisory authority responsible for data protection of citizens regarding data protection violations by the data controller.
12 Linking to other websites
The website of Heads Corporate Branding links to other websites, for whose content it is not responsible.
13 Collection, processing and use of personal data
13.1 Personal data
Personal data is information about factual or personal circumstances of a specific or identifiable natural person. This includes, for example, your name and email address.
13.2 Use of your data for advertising purposes
In addition to using your data for sending the newsletter, we also use your data to display personalized advertising to you.
13.3 Subscription to our newsletter
On the website of Heads Corporate Branding AG, users are given the opportunity to subscribe to our enterprise’s newsletter. The personal data transmitted to the controller when the newsletter is subscribed to is specified in the input mask used for this purpose.
The Heads Corporate Branding AG informs its customers and business partners at regular intervals by means of a newsletter about enterprise offers. The newsletter of our enterprise can basically only be received by the data subject, if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for newsletter dispatch using the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter.
When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the Internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves the legal protection of the controller.
The personal data collected in the context of a registration for the newsletter are used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for the newsletter mailing can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on the website of the controller at any time or to notify the controller of this in another way.
13.4 Newsletter tracking
The newsletters of the Heads Corporate Branding AG contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Heads Corporate Branding AG may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by the data subject.
Such personal data collected via the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the newsletter dispatch and to better tailor the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by the controller. The Heads Corporate Branding AG automatically regards a withdrawal from the receipt of the newsletter as a revocation.
14 Cookies
The website of the Heads Corporate Branding AG uses cookies. Cookies are text files that are filed and stored on a computer system via an Internet browser.
Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.
Through the use of cookies, the Heads Corporate Branding AG can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimized for the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, because this is handled by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
15 Log files
Each time the pages of Heads Corporate Branding are accessed, usage data is transmitted by the respective internet browser and stored in log files, the so-called server log files. The data records stored in this process contain the following data: Date and time of access, name of the page accessed, IP address, referrer URL (origin URL from which you came to the web pages), the amount of data transferred, as well as product and version information of the browser used. The IP addresses of the users are deleted or anonymized after termination of use. In the case of anonymization, the IP addresses are changed in such a way that the individual information about personal or factual circumstances can no longer be assigned to a specific or identifiable natural person, or can only be assigned to such a person with a disproportionate amount of time, cost and effort. We evaluate these log file data records in anonymized form in order to further improve our offer and make it more user-friendly, to find and correct errors more quickly and to control server capacities. For example, we can track at which times the Heads Corporate Branding website is particularly popular and provide corresponding data volume to ensure that you can shop as quickly as possible. In addition, by analyzing the log files, we can also identify and correct any errors on the Heads Corporate Branding Website more quickly.
16 Web Analysis
16.1 Google Analytics
Google Analytics is a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information collected by the cookie about the use of our websites (including your IP address) is usually transmitted to a Google server in the USA and stored there. We would like to point out that on our websites Google Analytics has been extended by the code “gat._anonymizeIp();” to ensure anonymized collection of IP addresses (so-called IP masking). At our instigation, your IP address is therefore only recorded by Google in shortened form, which ensures anonymization and does not allow any conclusions to be drawn about your identity. In the event that IP anonymization is activated on our websites, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. A transfer of this data by Google to third parties only takes place due to legal regulations or within the framework of order data processing. Under no circumstances will Google merge your data with other data collected by Google. By using this website, you consent to the processing of data about you by Google and the manner in which the data is processed and for the purposes set out above. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website. You can also prevent the collection of data generated by the cookie and related to your use of these web pages (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link. For more information on Google Analytics and data protection, please visit http://tools.google.com/dlpage/gaoptout?hl=de.
16.2 Facebook Pixel
We use the Facebook Pixel to show you ads tailored to your interests on Facebook, Instagram, Facebook Messenger and Facebook Audience Network based on your activities on our website via re-targeting.
16.3 Linkedin Pixel
We use the LinkedIn Pixel to display ads on Linkedin tailored to your interests based on your activities on our website via re-targeting.
17 Social plugins
Our website uses social plugins (“plugins”) from various social networks. With the help of these plugins, you can, for example, share content or recommend products. The plugins are activated by default on Heads Corporate Branding.ch. The content of the plugin is transmitted by the social network directly to your browser and integrated by it into the website. By integrating the plugins, the social network receives the information that you have accessed the corresponding page of our website. If you are logged in to the social network, it can assign the visit to your account. If you interact with the plugins, for example by clicking the Facebook “Like” button or posting a comment, the corresponding information is transmitted from your browser directly to the social network and stored there. The purpose and scope of the data collection and the further processing and use of the data by social networks, as well as your rights in this regard and setting options for protecting your privacy, can be found in the privacy notices of the respective networks or websites. Even if you are not logged in to the social networks, data can be sent to the networks by websites with active social plugins. An active plugin sets a cookie with an identifier each time the website is called up. Since your browser sends this cookie along without being asked every time you connect to a network server, the network could in principle use it to create a profile of which websites the user belonging to the identifier has called up. And it would then also be quite possible to assign this identifier to a person again later – for example, when logging on to the social network later. We use the following plugins on our websites: Facebook, Twitter and LinkedIn. If you do not want social networks to collect data about you via active plugins, you can select the “Block third-party cookies” function in your browser settings. Then the browser will not send cookies to the server for embedded content from other providers. However, with this setting, in addition to the plugins, other cross-page functions may also no longer work.
17.1 Facebook
We use plugins of the social network facebook.com, which is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. You can find the link to Facebook’s privacy policy here: Facebook privacy policy.
17.2 Twitter
We use plugins of the social network Twitter, which is operated by Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. You can find the link to Twitter’s privacy policy here: Privacy Policy of Twitter.
17.3 LinkedIn
We use plugins of the social network LinkedIn, which is operated by LinkedIn Ireland U.C.. The link to the privacy policy of LinkedIn can be found here: Privacy notice of LinkedIn.
17.4 Pinterest
We use plugins of the social network Pinterest, which is operated by Pinterest Inc, 651 Brannan Street, San Francisco, CA 94103, USA. The link to Pinterest’s privacy policy can be found here: Pinterest privacy policy.
17.5 Google+
We use plugins of the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The link to the privacy policy of Google+ can be found here: Privacy Policy of Google+.
18 Version
Version 25.5.2018 Subject to change or adaptation at any time expressly reserved.