More than 70 garages on one platform

AMAG’s new positioning should also be brought to life on the website. At the same time, the website has to fulfill a variety of functions: Private and corporate customers should be able to quickly find their dream car or access one of AMAG’s many services.

A website tailored to the new positioning

The homepage communicates AMAG’s positioning: The focus is not on the car, but on the customer and his needs. And AMAG wants to meet these needs as simply as possible. A clear structure with few main navigation elements and a multitude of clearly structured topics, areas and access to the more than 70 workshops. To achieve this, Namics, which was responsible for programming the website, developed, among other things, a map application for the garage finder that corresponds not only functionally but also visually to the new brand identity.

“We are happy when people enjoy coming to us and reach their destination effortlessly.”

The website is one of AMAG’s most important communication tools. The online presence with the new website is exactly in line with AMAG’s repositioning. It fulfills what AMAG has formulated as part of its positioning: “We are happy when people like to come to us and reach their destination effortlessly.”

— Brand Experience