Stiftung Buechweid

A strong identity for a fragile harmony

The Pestalozziheim Buechweid in Russikon ZH offers a second home to about 70 children and adolescents with learning disabilities and social problems. The home is to be transferred to a foundation. This is an opportunity to reformulate the self-image of the 106-year-old institution.

“Warmth – Growth – Paths” is the foundation’s new slogan

Heads distilled the foundation’s identity into the short formula “Warmth – Growth – Paths”. The visual identity conveys the foundation’s uplifting spirit. But the delicate logo also conveys a fragile harmony that can only be maintained through the commitment of all involved.

Equipped for a wide range of needs

The redesign of the Buechweid Foundation has been well received. It can continue to uphold the more than century-old tradition of the boarding school and special school, while at the same time developing new forms of services for parents, children and young people, which find their place under the somewhat broader identity of the foundation.

— Brand design / Experience design