Brand Communication

Heads designs Porsche jubilee book for AMAG

The Porsche Service Centre of AMAG Schinznach-Bad celebrated Porsche’s 70th anniversary this year in a unique way: with the world’s only Porsche meeting where a sports car from every year since 1948 was shown. This was made possible thanks to AMAG’s friendly contacts with Porsche customers. This unique meeting is now available in book form. The comprehensive collector’s book “70 Years – 70 Icons”, designed by Heads Corporate Branding, will be published on 15 December – just in time for under the Christmas tree.

Over 280 pages provide an insight into the history of Porsche in Switzerland and the brand’s model history. Each of the 70 models on display in Schinznach-Bad is presented individually with high-quality photographs and a technical profile. In addition, Porsche drivers talk about their personal fascination with the Stuttgart brand. A look at the beginnings of the brand and its relationship with Switzerland, as well as advertising motifs from the Porsche archive, round off this look at 70 years of sports car history. The book, which should be part of every Porsche book collection, is available for 49 Swiss francs (+ postage) at or at the Porsche Service Centre Schinznach-Bad.

Publisher and editor: Dino Graf (Head of AMAG Group Communication); responsible at Heads: Ralph Hermann (consulting), Marco Simonetti (design direction), Roman von Arx (production); responsible for photography: Bruno von Rotz, and Markus Leser,

— Ralph Hermann / 11.12.2018