AMAG sustainability – transparent and digital
With the publication of its second sustainability report, the AMAG Group is sending a clear signal of its commitment to sustainable mobility. Heads Corporate Branding AG took over the planning of the report, developed the content and design concept and implemented it together with the sustainability specialists of the AMAG Group. In addition to the printed edition, Heads designed a dedicated landing page and an interactive microsite to make the report digitally accessible.
The reporting concept “we are moving forward” not only offers management and employees a platform for transparent insights into the sustainability practised by the AMAG Group, but also shows in concrete terms how the company is committed to the environment, employees, customers, and society as a whole in the three dimensions of sustainability. Background reports illustrate the ambitious goals, the milestones already achieved and AMAG’s investments in sustainable mobility solutions.
The structured and visually differentiated presentation of the sustainability facts and figures in accordance with the GRI standard takes into account the different reading needs of the stakeholder groups. The report is published in four languages and integrates the United Nations Sustainable Development Goals. Following the principle that “sustainable production planning begins with creation”, Heads has carefully developed the print edition in terms of format, design, printing technology and finishing to ensure responsible use of resources.
In addition to the printed version, Heads has digitised the Sustainability Report, opening up new opportunities for transparent communication and diverse report content. The newly developed “Knowledge Moves” concept presents a video format that incorporates external expert perspectives and creates a network to highlight progress and initiatives from different perspectives.
By digitising its sustainability communication, Heads enables the AMAG Group to make its reporting accessible to a broad audience and to spread the message of sustainable individual mobility even more effectively.
Commissioned by: AMAG Group AG: Dr. Ina Maria Walthert (Head of Group Sustainability), Dino Graf (Head of Group Communication & Responsibility & Brand Management).
Agency: Heads Corporate Branding AG: Dominique Banschbach (concept and consulting), Natascha Almeida (editing), Marco Simonetti (design), Roman von Arx (production), Sina Frank (project management), FMKomm: Felix Müller (text), NIC Photography: Nic Bruni (photography)
