New appearance for the School for Social Accompaniment

The rapidly changing society requires increased social commitment. More and more people in Switzerland need to be professionally accompanied, encouraged, and strengthened in challenging situations. The School for Social Accompaniment offers adults a well-founded career change into a social profession.

Bewegte Leben gut begleiten

Heads has worked closely with the management team to sharpen the school’s identity. With its new claim, the school now brings the benefits of its in-service training programs down to a simple and clear denominator: “Bewegte Leben gut begleiten” (“Well accompanying turbulent lives”).

In developing the logo, Heads reduced the school’s somewhat unwieldy name “Schule für Sozialbegleitung” to the abbreviation SOZB. The superscript B in the logo also emphasizes the affiliation of the federally recognized professions of the courses in the tertiary level B in the Swiss education system. New colors and an independent visual language give the school a fresh look.

Professionalism is visible now

Brigitte Meier, Managing Director of the SOZB, comments: “We are pleased with our new and appropriate appearance. It makes the school more visible and our professionalism as an education provider for adults in the social sector even more prominent.”

— Analysis / Brand Design / Experience Design