Rediscover Zurich’s Museums
Under the guiding theme “Exploring Worlds”, Heads Corporate Branding launched a multi-phase campaign in 2025 that brings the diversity and vitality of Zurich’s museum landscape to life. At its core is an open invitation to the public: to dive into a wide range of thematic worlds with curiosity and an open mind – seeing the familiar in new ways and discovering the unexpected.
One Year, Four Perspectives
The campaign unfolds in four clearly profiled thematic waves, each offering a different lens on the museum experience throughout the year. It begins with “Worlds of Vision”, which open up intellectual space, challenge assumptions and spark new ideas. These are followed by “Worlds of Tradition”, exploring cultural roots and evolutions, and “Worlds of Destination”, which expand horizons and invite both intellectual and geographic journeys. The series concludes with “Worlds of Exploration”, where boundaries are tested and new ground is broken – reflecting the spirit of curiosity that defines many museums.
Where Perspectives Begin to Shift
The campaign combines poster advertising with digital formats, placing the rich spectrum of Zurich’s museums at the center. These are spaces for wonder, inspiration and shifts in perspective – surprisingly diverse and always ready to be rediscovered.
— Analysis / Brand Design / Brand Strategy
