Pull the “Notbremse” when the world turns into a comic
For many adults, the fascination with comics ended with Alfred E. Neumann and MAD. Illustrated stories are often dismissed as something for kids and teens. But the Swiss magazine “Die Notbremse”, published twice a year by a passionate group of young writers, proves just how relevant the comic medium can be well beyond the age of 20. With sharp, socially critical comics, they show: this format has never been more current.
Momentum for growth
Thanks to support from the Albert Koechlin Foundation in Lucerne, the editorial team was able to invest in brand strategy and subscription marketing – and chose to collaborate with Heads Corporate Branding.
The analysis conducted through Heads Brand Profiling™ revealed:
- Notbremse is bursting with vitality, backed by competence, diversity and strong editorial ambition.
- The editorial team wants to evolve the magazine – bolder, deeper, more eloquent – without losing its grounding.
- The well-educated readership (76% with an academic background) already appreciates Notbremse to a degree most print publications only dream of: 93% recommend it to others, 95% would miss it if it disappeared, and 93% consider the CHF 25 price per issue fair.
A clear identity for a growing readership
Based on the Brand Profiling™, we worked with the editorial team to develop subscription strategies and refine Notbremse’s self-image:
“Pull the ‘Notbremse’ when your world turns into a comic!
We respond to the crisis state of the world with Notbremse. In our comic magazine, young authors tackle the biggest issues of our time – fearless, dense, confrontational, witty, and always visually surprising.”
We wish Notbremse every success as it puts its positioning and subscription strategy into action.
In that spirit:
👉🏼 If you’d like to receive a bold, large-format comic magazine twice a year – covering the topics that matter today – get your CHF 50 subscription here: https://lnkd.in/dck3tvRF