New restaurant brand: “Ariva”
The gourmet restaurant “Ariva” opened its doors this summer on the shores of Lake Lugano. Heads created a unique brand identity for the restaurant – from the name to the logo, from the website to the menu design.
Arrive and enjoy the Mediterranean lifestyle
Located directly on the shore of Lake Lugano at the Riva Paradiso, “Ariva” (Italian for “on the shore”; arrivare = to arrive) invites guests to enjoy a carefree, feel-good atmosphere and to socialize. Located on the first floor of the luxurious Tertianum retirement residence “Du Lac” in Lugano-Paradiso, “Ariva” offers a natural ambience of timeless elegance and first-class Mediterranean cuisine.
A harmonious look
The brand design is inspired by the culinary lightness and honesty of chef Diego Bertona’s creations. The summery signal colors “Coral” and “Lago” complement the natural base colors and reinforce the Mediterranean lifestyle. Sun and sea are referenced in the warm color scheme and flowing design language. The sans serif “Ariva” logo conveys clarity, minimalism and timelessness. In this way, it accentuates the restaurant’s attitude towards life.
— Analysis / Brand Design / Brand Experience
“We developed the design language in close collaboration with the architecture and design studio ‘selektiv’. The organic, rounded shapes create a harmonious look in dialogue with the selected materials and furniture.”
Marco Simonetti,
Creative Director at Heads
