Dynamic brand design for the new mobility brand

As a subsidiary of AMAG Leasing AG, Movon provides one-stop leasing and fleet services for fleet customers. Through synergies with the parent company’s dealer network and AMAG’s business units as partners (including Helion, Volton, Clyde, allride and mobilog), business customers are offered innovative and sustainable complete solutions. “We optimize the mobility of our business customers through sustainable and innovative solutions and at the same time support them in achieving their corporate goals,” says Sergio Calabrese (Managing Director), explaining movon AG’s mission

Message united in name and design

The dynamism and progressiveness suggested by the name (which means ‘move on’) is reflected in the design. The accent arc in the logo signals movement and underlines the significant pronunciation. With a warm, energetic visual aesthetic, Movon presents itself as a holistic, innovative partner in the fleet leasing business for SMEs and large companies. The bright blue brand color completes the dynamic look.

— Analysis / Brand Design / Experience Design