Corporate Film for AMAG – A Story of Passion and Trust
With over 90 locations, 5,500 employees and 700 apprentices, AMAG is not only Switzerland’s largest automotive group, but also a company shaped by a long-standing commitment to trust and innovation.
As part of its brand redesign, and under the creative direction of Heads in collaboration with Stephan Christen (Addictive Films), a corporate film was created that brings this legacy to life – emotionally, visually, and with lasting resonance
A Tribute to What Drives AMAG
The film highlights what lies at the heart of AMAG: a deep passion for mobility, for its customers, and for uncompromising quality – since the company’s founding by Walter Haefner in 1945. The journey takes us through workshops, meaningful encounters with dedicated professionals, and moments where cars become more than vehicles – they become part of personal journeys and lasting memories..
A Brand Promise That Resonates
“Mit Leidenschaft. Für Sie.” (“With passion. For you.”) is more than a promise – it is a mindset. It comes to life through attentive listening, tailored solutions, and the highest standards in every detail – from diagnostics to handover. AMAG’s commitment to personal connection is not only lived in sales, but throughout its entire service network – every day, across generations.
Shaping the Future with Purpose
From new vehicles and certified pre-owned cars to rental solutions and insurance – AMAG recognises individual needs and responds with precision. Through the AMAG Academy, the company ensures that this attitude is passed on to future professionals who will continue to carry the promise forward.
The film makes visible what drives AMAG – and what has connected customers to the brand for generations: trust.
Film production: Addictive Films