Commitment – how the extra mile is no lonely stretch
On September 18, Heads Corporate Branding invited guests to the large hall of the Landesmuseum to address the topic of commitment, under the patronage of Perikom, the professional association for personnel management and internal communication. Commitment is crucial for any branding agency, because repositioning or redesigning a corporate brand depends on the commitment of employees. 88 guests accepted the invitation to the event.
Commitment in Switzerland: Heading towards the extra mile
The topic resonated deeply, drawing everyone in and keeping them immersed throughout the evening. Brand consultants Simone Raubach and Sina Frank explained what exactly is meant by commitment and how commitment is doing in Swiss companies. In short; not particularly good, but still better than elsewhere. Agency owner Ralph Hermann used practical examples to give an impression of the challenges involved in inspiring employees to go the extra mile.
Built on solid organisation and driven by commitment
Speaker Dr. Judith Muster, sociologist and partner at Metaplan, explained why commitment cannot be expected without the right organizational framework. Muster: “You have to address the structures of the organization.” And Sven Bühler, psychologist and owner of icommit, showed how satisfaction must first be ensured on the first floor of the “commitment house” so that around 20 percent of people can and should then move up to the commitment floor. The many impressions led to a rich discussion in the auditorium and to lively and lengthy conversations over an aperitif.
