AMAG City – a digitalized, animated company presentation
For the AMAG Group’s presentation at the Swiss Economic Forum (SEF), Heads created an interactive wall that allows the company to be experienced as a virtual city. Following its use at the SEF, an HTML version of “AMAG City” is now available to AMAG managers for company presentations and runs on interactive monitors in AMAG’s own garages.
Bringing the organization to life with a focus on customer value
The presentation format makes allows to navigate through various areas of the “company city” and gain fascinating insights into the diverse activities of the AMAG Group. Instead of focusing on its internal structure, the emphasis is on services that matter to customers. Anyone who wants to know more about vehicle or fleet financing will find information on leasing, rental and subscription options in a virtual bank. If you want to better understand the sustainability of the mobility provider, you can find out more in the AMAG City green park. If you are interested in the company’s energy solutions, a car charging centre provides the relevant information. “AMAG City” effectively shows how AMAG Group is evolving from a car dealer into a comprehensive provider of sustainable individual mobility solutions.
“AMAG City” was developed under the leadership of Dino Graf, Director of AMAG Group Communication. Heads was responsible for the concept, text and design. The visualization and animation were executed in collaboration with motion designer and 3D artist Ivan Lüthi.
— Design
