Brand Design

A double victory at the ABC Awards 2021

Two anniversary books – two awards. In close cooperation with AMAG Group Communication, Heads developed a chronicle for the company’s 75th anniversary and a coffee-table book on 70 years of Porsche. Both books have now been honored by the ABC Award 2021 in Frankfurt, the world’s leading mobility award. The Porsche book was even rated “Best of Best” by the jury in the Corporate Publishing category.

AMAG celebrated its 75th anniversary in 2020. In addition to the anniversary logo, Heads developed a corporate chronicle that tells more than the fascinating pioneering and corporate history; in the chronicle, AMAG offered mobility specialists from ETH space to point out realistic paths to a climate-friendly mobility future. For this, the book was honored with the ABC Award.

The Porsche book, designed by Heads, was particularly well received by the jury. The jury’s comment on the “Best of Best” award: “The way in which the elaborately designed book emphasizes the individuality of each Porsche icon, presents it appropriately, and creates emotionality and closeness by linking it to the pictures of the vehicle owners is magnificent. A true family album of the company and its customers, and at the same time a hymn to long-term customer loyalty.” The background to the book: AMAG celebrated Porsche’s 70th anniversary in a unique way; with the world’s only Porsche meeting at which a sports car from every year since 1948 could be shown. This was made possible thanks to AMAG’s friendly contacts with its Porsche customers. Heads then designed the now award-winning, comprehensive collector’s book “70 Years – 70 Icons”.

About the ABC Award

The leading mobility award honors forward-thinking and future-oriented design. Initiator and organizer of the ABC Award is the German Design Council. This center of excellence for communication and knowledge transfer in design, brand and innovation has been strengthening the design competence of business and industry since 1953. The interdisciplinary jury of the ABC Award is made up of experts from the media, design, brand communication and universities.

— Heads / 1st July 2021