Find answers to key questions. We will be happy to provide further information in person.

Branding agencies lay the foundation for brand management. They develop the brand personality, positioning and design language. Traditional advertising agencies usually focus on advertising campaigns and communication. You can find more information here.

As a Swiss branding agency, we work across industries and with companies of all sizes – wherever authentic, relevant and distinctive brand development is required. Our client list illustrates of the breadth of our client base.

Investing in branding increases brand strength, which has a positive effect on profitability and growth. If you want to grow, differentiate yourself more clearly or strengthen your internal culture, rebranding could be worthwhile.

Typically, these are brand strategy (vision, mission and values), positioning, brand promise, corporate design, a brand guide and basic equipment. It may also include naming, claim development, brand architecture, sender behaviour, tone of voice and internal communication tools.

Kick-off and project set-up → Analysis of brand, market and people → Brand workshop → Brand strategy → Design development → Communication framework → Implementation and training → Brand management processes for control and further development.

Brand strategy, brand architecture, corporate design, naming and claim development, brand communication, brand experience, corporate wording, employer branding, value communication and leadership engagement. More information can be found under About.

Brand strategy encompasses values, positioning and identity, while corporate design translates these strategic elements into a visual language comprising logos, colours, typography and layouts.

Yes – we develop brand names and taglines, and support the development of communication strategies and digital touchpoints, such as websites and social media, to create a brand experience online. Find out more under Work.

Absolutely. We continue to develop brands based on existing brand equity. This is particularly important for the many long-established companies we support in their further development. In such cases, it is essential to build on what already exists and develop it further in an evolutionary manner.

First, we analyse the brand’s current presence and corporate culture, as well as the needs of the target group and the market and competitive environment. This anlysis is conducted through various methods, such as desk research, audits, workshops and surveys. The aim is to develop the brand’s personality, positioning and brand promise.

We use our established Heads Brand Profiling™ method, which involves structured workshops, interviews, surveys and observations to identify perceptions, as well as the needs and areas for differentiation. Based on this information, we develop the brand positioning in a way that is comprehensible to the customer.

You will be closely involved through workshops, feedback sessions and review rounds – this is how the brand is created through this dialogue. During the initial meeting, we will determine the workflow and regular coordination rounds together.

Purpose, vision, values, personality, brand promise, tone of voice, visual expression (e.g. logo, colours and design), brand architecture. A strong identity emerges when these elements are precisely coordinated and strategically developed.

Rebranding involves renewing all aspects of the existing brand, including the brand strategy and overall appearance, and the brand-appropriate behaviour of management and employees in line with brand identity. It makes sense to rebrand when the identity no longer reflects the company’s self-image, the market is changing, or the image is outdated.

Based on target group analysis and brand personality, we define the language, style and messages to be used, as well as how they will be implemented (corporate wording).

A brand guide, also known as a brand manual, set out the rules for the logo, colour system, typography, image style and language, ensuring that the brand is used consistently and uniformly. In larger companies, these guidelines are usually stored on a digital brand platform, making it easier to update them and ensuring that all users always have access to the latest version.

It includes the logo, colour scheme, fonts, imagery, layout system and iconography, as well as their application to documents and digital implementations.

We always create complete brand identities, including logos. However, if desired, we can also develop individual elements to help improve the overall appearance.

Based on the brand strategy, we design mood board variants and various design concepts. The visual system is created through feedback iterations.

Yes, we review existing elements and suggest targeted enhancements to optimise digital channels.

We work in clearly defined phases, from analysis and strategy to design and implementation, and brand management. We would be happy to present a concrete example during a direct exchange.

It depends on the scope. A full branding project usually takes between three and eight months.

At the start of the project, we will require your corporate strategy, information about your target group, your market position and position in the employer market, your goals and your existing brand elements (inventory). All strategically relevant information is discussed in depth at the kick-off meeting and used for planning and budgeting purposes.

We embrace a spirit of partnership and teamwork that extends beyond the agency. We closely involve our clients closely in our processes, listening carefully and working iteratively in workshops, reviews and feedback rounds. We develop the appropriate process based on your available resources and timeframe. As the decision-maker, you are always involved in helping to shape the development steps.

Hybrid: workshops and kick-offs often take place on site – at our agency in Zurich or at the client’s headquarters, while exchanges, reviews or updates often take place remotely.

Individual services such as naming, design or employer branding are also available. Please contact us with your specific requirements.

You will have a clearly defined project manager as your main point of contact. Depending on the project phase, regular updates will be provided via calls, workshops or meetings.

We embrace a spirit of partnership and teamwork. You will decide on the strategy, design concepts and final implementation. We will continue to seek your feedback and refine the process until you are satisfied with the result.

We are accustomed to collaborating with other agencies, such as advertising, digital and PR agencies. We define roles, responsibilities and interfaces jointly at the start of the project to ensure that everything runs smoothly.

Of course. We implement many of our projects, especially for companies operating internationally, either fully or partially in English.

The costs vary greatly depending on the scope. For a simple design refresh for a small to medium enterprise (SME) – including a strategy check, brand design, website refresh and basic business stationery – the agency costs are around CHF 75,000. This does not include external costs such as web programming, printing and vehicle signage. For a large company, the costs can be several times higher. We will be happy to provide you with a non-binding rough estimate based on your needs, and a precise, transparent offer based on your goals and an inventory list of your brand touchpoints in a second step.

The scope of the project (strategy, design, workshops, training), complexity, number of touchpoints and additional services such as employer branding.

We divide branding projects into different phases, each of which the customer can approve in stages. At the beginning of each phase, we inform the client if additional costs are likely to arise, giving them the option to continue with the process as originally planned and within the budget or extend the project phase accordingly. In this case, any additional costs must be set out in writing in an order extension and formally approved.

Using our Heads Brand Profiling™ method, we develop an extremely accurate picture of internal and external brand perception in terms of both the current situation and target group expectations. Even for SMEs, we typically collect over 7,000 data points during this analysis phase, enabling us to reliably assess the suitability of the current and future brand identity.

We measure success based on criteria such as brand awareness, internal acceptance, market focus, consistent communication, employee motivation, qualitative feedback, and long-term brand management processes. At our clients’ request, we develop a brand perception cockpit to make brand development more tangible and easier to communicate within the company.

Yes – on our website, under ‘Work’, you will find over 60 reference projects in the areas of strategy, design and transformation.

We provide implementation support, handover sessions and training, and remain available as a sparring partner.

We can provide ongoing support for your brand on request, e.g. with brand management processes, training, internal brand communication, design updates or adjustments to the brand architecture.

Yes – together with the internal branding managers, we run workshops on purpose, brand understanding and employer branding, and provide training in consistent brand management for internal teams. This helps ensure that branding managers are seen as supportive colleagues rather than the design police.